Today's wealthy person decorating a home is more interested in a kitchen that starts at $100,000 even though no food is prepared in it. We had people using heavy valances, dripping with trim in rooms that had 8 ft ceilings (which in reality are 7.5 ft!). A typical suburban subdivision house - even one that cost millions - just doesn't do that. It takes a certain degree of grandeur of architecture to use such things. Americans never really understood that look - their designers absolutely did not, for the most part. I think the reason we so rarely see them used today is due to the overkill in the 80's and early 90's of the English Country House look. Chinese porcelain, braided tassels, blue opaline glass.how often do we see these now-underrated furnishings presented in such exalted light? The answer is, unfortunately, not often enough. In fact, that description could also be applied to Apfel's lauded fashion sense, too.īut really, what excites me the most is how an advertisement manages to capture most everything that I- and likely many of you- admire about traditional decoration. Luxury, abundance, and a flair for the dramatic characterize their home as well as their advertisements. I assume that the ads were photographed in the Apfels' Manhattan apartment, because if you compare the ads to more recent photos of their apartment, you'll see they have much in common. A maximalist streak runs throughout them, with layer upon layer of sumptuous fabrics and trims (by Old World Weavers, of course,) porcelains, singerie, and antique furniture. The advertisements, which I have included below, are quintessential Iris Apfel. So, in addition to being a fashion maven, Iris Apfel is also an authority on textiles and the decorative arts, an expertise that seems to be humorously suggested in the photo above. Although now owned by Stark, Old World Weavers remains a to-the-trade source for traditional, dignified fabrics, such as crewelwork, embroidered silk, and damask. As you know, Old World Weavers, the luxury textile firm, was founded by Iris Apfel and her late husband, Carl, in 1950. Driven by a clear sense of integrity and the rich heritage of our brands, The House of Scalamandré celebrates our iconic designs with a focus on the current and future trends of the home décor industry.A recent windfall of late Seventies issues of Architectural Digest and Southern Accents provided me with another windfall: a clutch of Old World Weavers advertisements. We maintain our strong commitment to the art and craftsmanship of the luxury products we present to the design community. Exceptional contract & hospitality and restoration & custom services make us more than a destination for residential projects. Our extensive offering is rounded out with seventeen diverse represented brands of fabric, wallcovering, fine furniture, and luxury lighting. The core brands of The House of Scalamandré include, Today, the House of Scalamandré is proud to extend our legacy as a heritage brand and an innovative company, encompassing the very best in Since 1929, Scalamandré has been considered a destination for connoisseurs of fine design and all things beautiful. The diverse offering of jacquards, velvets, prints, embroideries and silks allows the collection to move easily from casual, cozy nooks to formal vignettes.ĮXPLORE THE BEAUTY OF WOODLAND ESTATE WITH THE VIDEO BELOW. The fabrics in the collection are designed and colored to blend effortlessly throughout all rooms of the home, led by four statement prints. Now we enter the home, decorated in a myriad of coordinating hues and motifs from our collection. Then, crossing the open lawn, the trees give way to reveal the open sky shown in Central Park print. It begins deep in the woods with the surprise spotting of forest fauna in Tails Tale, and the dense foliage shown in our verdure tapestry Ridge Edge. The collection shimmers with whimsical embroideries, unfussy textures and color-saturated prints that layer effortlessly to (as the late Easton liked to say) ‘make a room dance.’Įach fabric tells a story. The newest fabric and wallcovering assortment from Old World Weavers, was inspired by the signature, understated charm of a David Easton-designed cottage in Connecticut.
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